By Reuters | Updated: August 12, 2026
Aug 11 (Reuters) – Spotify (SPOT.N) said on Tuesday it would begin adding “AI Persona” badges to some profiles from mid-September to give listeners more transparency about whether the artist behind the music was a real person.
Listeners have expressed concerns about artist profiles that appear human but instead represent AI-generated personas, the media streaming platform said.
- Spotify will display the badge on banners and About sections in artist profiles, as well as in Search and on track rows across playlists.
- Starting Tuesday, artists can disclose that their profile represents an AI Persona through Spotify for Artists.
- Spotify will also review profiles whose public identity appears to represent photorealistic AI-generated imagery.
- Spotify said it will exclude AI Personas from editorial and algorithmic recommendations by default unless users follow those artists.
- Artists whose profiles are flagged by Spotify’s review team will be notified and given an opportunity to self-disclose or appeal, it said.
- Listeners will also be able to see whether an artist transparently shared that they were an AI Persona or whether Spotify identified the profile through its own review.
- Spotify added that the badge will be based on an artist’s public identity and not how the music was made.
Reporting by Anzar Mehraj in Bengaluru; Editing by Jonathan Ananda
© Thomson Reuters 2026
