By Reuters | Updated: August 23, 2026
Aug 22 (Reuters) – Some of Nvidia’s (NVDA.O) largest customers have been told prices of servers containing its AI chips will rise by more than 15% in many cases with memory chip costs soaring, Bloomberg News reported on Saturday.
The price hikes will go into effect on systems shipped early next year and will impact systems including those with the flagship Vera Rubin and Grace Blackwell chips, the report added, citing people familiar with the process. The increases will depend on Nvidia’s chip generation and memory configurations, they said.
Reuters couldn’t immediately verify the report. Nvidia did not immediately respond to a request for comments outside regular business hours.
Companies that build servers under contract for large data center operators such as Microsoft (MSFT.O), Alphabet Inc.’s Google (GOOGL.O) and Oracle (ORCL.N) have recently informed their customers of the upcoming increases, the report added.
Nvidia, whose chips underpin much of the AI infrastructure buildout, is set to report second-quarter results on August 26.
The company has become a proxy for the broader AI ecosystem spanning chip makers and companies financing the rapid expansion of data center capacity.
Reporting by Disha Mishra in Bengaluru, Editing by Franklin Paul
© Thomson Reuters 2026
