By Reuters | Updated: April 1, 2026
April 1 (Reuters) – Toymaker Hasbro (HAS.O) said on Wednesday it was investigating a cybersecurity incident after identifying unauthorized access to its network on March 28, with help from third-party cybersecurity professionals.
- In a regulatory filing, Hasbro said it had taken some systems offline and was using temporary measures to keep taking orders and shipping products.
- The need to a business continuity plan may continue for several weeks before the situation is fully resolved and may result in some order fulfillment delays, the company added.
- It is still assessing the full scope of the impact, Hasbro added.
- The company said it was also working to identify and review the files potentially impacted.
- The Play-Doh maker’s shares fell 3% in premarket trading.
Reporting by Juveria Tabassum in Bengaluru; Editing by Tasim Zahid
© Thomson Reuters 2026
